She's previously struggled with her weight and has often spoken of her wish to drop to a size 14.
But now TOWIE's Gemma Collins has shown she's truly body confident as she poses in the first unveiled shots for her new plus size clothing range.
The Only Way Is Essex star has now unveiled her first glamour shoot to publicise her range and showed off her curvaceous body for all to see.
Confident: TOWIE's Gemma Collins dares to bare as she happily shows off her curves in shoot for her new plus size clothing line
And the 31-year-old has shown she hasn't got any body hangups as she posed in a revealing beige lace camisole which showed off her ample bust.
She looked healthy and gleaming in the shots as she glamorously spread her tanned body out across a turquoise sofa for Ponystep magazine.
Gemma showed off a lot of skin as she flaunted her physique while she turned up the glamour with her large blonde hair and perfectly styled make-up.
The reality TV star covered up slightly in a matching beige faux fur jacket, while she wore earrings and manicured nails for the shoot.
And while she's previously tried to alter her body image, Gemma seemed perfectly happy with the way she looked as she pouted confidently into the camera.
Glamorous shoot: The TV star showed off her body confidence as she unveils the first items from the upcoming range
Collins, who is currently a size 18, has designed a collection and is currently on the hunt for 'girl next door plus size' women to model the range.
And she's obviously excited about showing off her designs and photo shoot, as she wrote on Twitter yesterday: 'Love and light and good night xxx my clothes line is available massive countdown to the online launch http://www.gemmacollinsofficial.com who's excited ? X.'
Speaking about her weight earlier this year in her Closer Magazine column, she wrote: 'If I'd had the discipline to stick to last year's diet plan, I'd be a size 12 by now (I did have a bloody good time going back to a size 18, though!)
Moving forward: Gemma is putting on a brave face to launch the range following a love triangle scandal involving her on TOWIE
'But pressurising myself to get to a size 12 is never going to work, so it's my goal to get to a size 14 and give Marilyn Monroe a run for her money!'
Her website is yet to go live to show off the complete range, but she has now teased some of the styles in the newly released images.
And it will be a welcome distraction for the TV star as she takes her mind of her personal life, which is currently being played out on TOWIE.
Gemma is currently involved in a love scandal which has seen her be dumped by boyfriend Charlie King as it was revealed she had been sending 'sexts' to co-star Ricky Rayment.
The couple, who had their first date at the end of the fourth series in February, were seen having problems in an episode last week.
And fans were blindsided when Gemma was revealed to be the mystery texter who had been sending saucy messages to Ricky.
source:dailymail
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