Every little helps! Little being the operative word as Amy Childs launches a new Ultimo underwear range for Tesco

By Georgina Littlejohn


Black and white beauty: Amy Childs poses in a monochrome lingerie set part of a new Bra Queen range soon to be launched by Ultimo for Tesco

It's been quite a year for the Essex girl that we know and love, Amy Childs.

She's had her own reality TV show away from the one that shot her to fame, launched her own eyelashes range and her beauty salon is going from strength to strength.

And she is also a woman who knows how to work her enviable curves, which no doubt kept her as the Bra Queen.


And these stunning pictures prove why as Amy modelled the new underwear collection by Ultimo for Tesco.

The former TOWIE star looked sensational as she posed in the new range which will hit selected stores up and down the country very soon.

The summer range includes some very pretty sets including a black lace and white satin one, one with purple lace and a pink and white striped set.


Lady of leisure: Amy lazed on a shell-shaped leather sofa as she modelled a purple lace set

Naughty and nice: Amy looked stunning in the violet floral set and angelic in a plain white satin ensemble

Amy was named the face of Bra Queen last October created by Ultimo boss Michelle Mone off the back off her TOWIE success.

Amy was one of the original cast members of the series but left after the second series to pursue other interests.

And it would seem that Amy thinks she was lucky to leave when she did because this week she bemoaned the show for being 'too bitchy'.

Sweet as candy: This pink and white striped set showed off Amy's curves to perfection

Speaking to Closer magazine, she said it had 'got too serious' and 'lost all it's comedy'.

She added: 'I had so much fun on 'TOWIE' but, when I saw it the other day, it had become so serious.

The way they are editing it makes it so bitchy and it's lost all its comedy.

'I saw Jess (Wright) recently and said I thought it was a shame her and Lauren )Goodger) have fallen out because they were always close.

'I think Lauren must have upset Jess a lot for the two of them to argue. Hopefully, they'll patch things up.'


Girl for all seasons: Amy, who became the face of the winter collection last year, is modelling the upcoming summer range



source:dailymail