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It was of the most highly-anticipated events of the year, with the biggest names from the television industry attending.
But at the Philips BAFTA Television Awards this evening it wasn't a TV veteran who stole the show but a group of relative newcomers - the girls from The Only Way Is Essex.
Amy Childs, Lauren Goodger, Sam Faiers and Lydia Bright led the glamour as they arrived for the annual ceremony at the Grovesnor House Hotel.
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And it seems maybe the girls had coordinated their outfits, as they all went for sparkly metallic numbers as they posed on the red carpet.
But it was redhead Amy Childs who managed to hog the limelight, perhaps for the wrong reasons, as she pulled out all the stops in her Pia Michi strapless gold dress.
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The elaborate gown featured a beaded bodice and ruched gold skirt, complete with a tulle underskirt, giving Amy a strong resemblance to Belle from Disney's Beauty And The Beast.
However, the rest of the TOWIE girls also went all out with their red carpet outfits.
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While Sam shone in a shimmery white and black Diane Von Furstenberg wrap dress, Lydia wore a pretty metallic grey flowered number, thought to be vintage.
And Lauren looked like the cat that got the cream as she posed with fiancé Mark Wright while wearing a strappy silver dress and matching sparkly shoes.
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The TOWIE boys also looked smart for the event, with Mark opting for a black tuxedo suit and undone bowtie, and Joey Essex looking dapper in a grey three-piece suit as he posed with girlfriend Sam.
The Only Way Is Essex was just one of the shows up for the BAFTA YouTube Audience Award at the ceremony tonight.
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The ITV2 reality show follows the lives of a group of perma-tanned Essex residents who have brought vajazzles and phrases such as 'well jel' and 'reem' to the masses.
The hit show, which is set up in part, has drawn audiences of nearly 1million viewers in the second series of the show which saw long-time lothario Mark ask his on-off girlfriend Lauren to marry him.
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And it seems the programme's popularity it set to continue as TOWIE beat Big Fat Gypsy Weddings, Downton Abbey, Sherlock, Miranda and The Killing to take home the YouTube Audience Award.
Other stars to cause a stir on the red carpet with their gowns included Daisy Lowe, in a sheer black Craig Lawrence gown, and Cat Deeley, who also went for black in a lace Dior dress.
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Louise Redknapp also opted for black, but may have felt slightly awkward by the fact that Being Human star Leonora Crichlow also arrived wearing a very similar outfit.
But it wasn't all doom and gloom in the fashion sense, as bright outfits came from stars such as Gillian Anderson, in bright pink, and Hannah Tointon, in a leopard-print gown.
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Essex cast pick up their BAFTA
On the Red Carpet at the 2011 BAFTA Television Awards
source:dailymail
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