By Emily Sheridan
And here's something I designer earlier: TOWIE star Gemma Collins shows off one of her new designs at the This Morning studios
As a bonafide Essex girl, Gemma Collins is rarely seen out of her towering designer heels.
But like most stiletto-loving women, sometimes its hard to keep their balance.
Leaving the This Morning studios today on London's South Bank, the 31-year-old fell prey to her vertiginous footwear.
Oopsy daisy: Collins ends up losing her balance and heading to the floor, but managed to stop herself from falling over
Fortunately the ex-car dealer managed to put her hands out to protect herself, narrowly avoiding a grazing situation.
But she managed to see the funny side and looked grateful as a gentlemanly security guard rushed to her aid.
The bubbly blonde was on the ITV daytime show to host a fashion segment alongside Eamonn Holmes and Ruth Langsford.
Helping hand: A security guard rushed to Collins' aid after she stumbled in her heels
She also popped into the programme's 'Hub' to assist Matt Johnson in reading out some of the viewers' comments.
She tweeted ahead of the show: 'I am off to @itvthismorning you can see me talking about fashion today it's going to be fun tune in tweeps xx.'
For her moment in the spotlight, she chose to debut one of the dresses from her new plus-size fashion collection.
Body confident: The 31-year-old prefers to be a poster girl for the curvier women
Collins, who is currently an 18, is designing a collection which will be launched next month.
She is currently on the hunt for 'girl next door plus size' women to model the range.
Meanwhile, it appears Collins' personal life is also going from strength-to-strength after she booked a holiday with her new boyfriend Charlie King.